Apun Ka Choice: Madhur Bhandarkar’s Fashion is a nice but overlong movie that could do with some snipping. The movie tells an unending human tale of ambition, success, degradation and re-emergence set against the backdrop of the fashion industry. While Fashion ends up testing your patience, it does have many things going for it. For instance, the styling of the actors done by Narendra Kumar, Rita Dhody and Rick Roy. The songs in the film are woven seamlessly into the plot and it is here some filmmakers in apna Bollywood can learn from Madhur!
CNN-IBN: Fashion is all masala, no reality! Compare it to his some of his recent films, and Fashion is definitely a step ahead for Bhandarkar, but judge it as a stand-alone film and it falls short in so many places. Far from displaying a deep understanding of how the business works, Bhandarkar’s Fashion is a superficial study of the industry he claims to have covered. Stop thinking of it as a realistic expose and treat it as just another masala potboiler and chances are you won’t complain!
DNA India: Fashion was expected to expose the cold realities of India’s fashion industry, but, it ends up revealing Madhur Bhandarkar‘s limitations as a writer and director. Fashion shows modeling as a dazzling profession on the outside but as brutal from inside and this is one of the drawbacks of the film. Every profession has its merits and demerits and perhaps the director shouldn’t have demonized modeling the way he has done in the movie. Bhandarkar’s Fashion will perhaps be remembered as just another superficial movie on the style industry like Hollywood’s Gia.
Glamsham: If Madhur had put as much energies into the script as he put into its promotion, the film would have been quite different. But here, the ‘Madhur Magic’ is missing. You expect much more from a (National) award-winning director because you know he is capable of bigger things.
Hindustan Times: A poke of coke, guzzling gallons of wine, smoking cigarettes like copper chimneys, sleeping around and modeling outfits that would scare the life out of Dior, Dolce and DKNY: it’s drizzling clichés out here! On the plus side, the ramp walk scenes have flashmatazz, Salim-Suleiman‘s music score’s okay, and the show does belong to Kangana Ranaut, who once again after Gangster and Woh Lamhe, seems to be replaying something deeply disturbing within her. Bottom line: For Bhandarkar’s ongoing affair with the real and the raw, Fashion is a must-try.
IndiaFM: Fashion has tremendous curiosity value and also shock value for the Indian audiences. Its subject – the behind-the-scenes working and drama of the fashion industry – is its USP. The solid reason, why Fashion works, is because Madhur brings alive everything you’ve read in newspapers or watched on TV, as an outsider, to the big screen. And that works and how!
Now Running: While Bhandarkar’s hard-hitting, but often tacky film making style acquires a much needed layer of polish, all the gloss on display also somehow results in Fashion being a far less moving, affecting or even unsettling watch when compared to his earlier body of work.
Rediff: Fashion feels like a story that has been told by someone with minimal first-hand experience of the world. Sure, there are anecdotal references, but it never feels like this is what it must really be like, behind the scenes in the fashion world.
Times Of India: With Chandni Bar, Page 3, Corporate and Traffic Signal behind him, director Madhur Bhandarkar has developed a trademark style of film making which has the word `realistic’ incessantly tagged on to it, by both the viewers and the industrywallahs. Well, Bhandarkar’s oeuvre may not exactly fall into the classic cinema verity cult, nevertheless, it does try to bridge the gap between art house cinema and mainstream masala with its declaration: Are you ready for the bitter truth? The film desperately needs some tight editing to cut out the flab. Nevertheless, go, witness woman power, in all its agony and ecstasy!
Image Via Official Site