Reebok India has signed on Bipasha Basu as it’s new face.
Bipasha – whose film Race is releasing shortly – couldn’t stop gushing in her excitement.
“I love the energy, the exhilaration and the passion of the brand. I believe in the brand attitude of ‘I am what I am’. In many ways it’s me! And that’s what I have been drawn by and relate to so deeply and well, for that matter there couldn’t have been a better brand connect.”
Reaffirming their choice, Subhinder Singh – Managing Director, Reebok India – said, “Bipasha embodies the pulse points of our brand individuality, authenticity and a life lived to the fullest in perpetual motion. She is an actor par excellence, a celebrated youth icon with an immense passion for fitness. 
These characteristics make her a perfect fit for our brand and we will drive this spirit through our future initiatives to motivate the Indian woman to take up fitness.”
It seems they have made the right choice!
Images Via Pink Villa
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